Dansk
“For us, strategy isn’t just about setting a direction, but also about being able to stick to it.
With MakeMyStrategy , we MakeMyStrategy a model that helps us stay on track, quickly recall what we actually meant when we made our choices, and continually shake things up as reality changes.
"The platform gives us a shared map of the world—our truth—which makes it easier to work in a structured way with direction, hypotheses, and priorities."
Back in 1952, Marie Pedersen—also known as Hønsemarie—founded the Vinderup poultry slaughterhouse, which has since become ROSE POULTRY.
Marie was a passionate and dynamic woman who led the way in the industry and set new standards for breeding and quality. Her motto was “quality, quality, quality,” and she had an eye for animal welfare and sustainability long before those concepts became popular.
That DNA lives on at ROSE POULTRY. Danish, local quality with a focus on animal welfare and the environment was the most important thing back then, and it still is today. We go to great lengths to turn our passion and expertise into healthy and delicious products that are good for both you and the climate—just as Marie would have done.
ROSE POULTRY is now part of Europe's second-largest poultry group, the Plukon Food Group.
Plukon Food Group is a privately held Dutch company and an innovative player in the poultry, prepared meals, and salads sectors, as well as in meal components and alternative proteins in Europe. In recent years, the company has expanded into new markets and currently operates 38 production facilities in 7 different countries across Europe.
