Strategy Operating System

Your management tool for living strategy. Strategy is not a seminar. It's leadership in rhythm.

MakeMyStrategy™ makes it easy to turn insights into priorities, opt-outs and measurable progress - week by week, quarter by quarter.

Your trusted AI leadership tool

Weekly progress, monthly learning loops, quarterly opt-outs
Fewer initiatives - higher momentum
Clear "what does it mean to me?" for everyone

Intelligent management support

The world moves faster than annual strategy rituals.

With MakeMyStrategy™ you turn insights into action in a fixed management rhythm - and avoid "zombie projects".

What you get

- Best practice, the essence of internationally recognized strategy models and 50+ years of practical experience.

- A holistic and proactive strategy plan with clear choices, goals and KPIs.

- Manager-friendly software and customized AI support that empowers decisions and execution.

- Common overview for management and stakeholders - secure, structured and access-controlled.

- Plug-and-play access to updated strategy plans, action plans and KPIs from all units.

Impact

From planning and coordination to follow-up and reporting, MakeMyStrategy™ keeps strategy on track - and frees up time for value-adding work.
AI as co-pilot - not autopilot
- 360° overview + real-time signals in one system

- Tailored AI sparring in your context

- Decisions become faster - and better

From insight to execution
- MakeMyStrategy™.facilitates process, summarization and documentation

- Impact assessment for changes - without extra work

- You focus on the content, MakeMyStrategy™ ensures progress
Plan, action and traceability - automatically
- Auto-generated action and follow-up plan + detailed strategy plan and executive summary

- Full traceability, appendices and execution checklists

- Clear graphics for internal/external communication
Living strategy in rhythm
- Adjust one element and see consistency in priorities, action plan and MWB

- Updated plan and action track-automatically

- Week/Month/Quarter cadence keeps you on track

Customer certificates

From scattered slides to unified strategy provides security and certainty

Lars Christian Eriksen

Head of Europe, Middle East and Africa

Saved over 600 internal hours. All in all, over 500,000 DKK straight to the bottom line.

Karen Mørkholt

Ceo

A plan that we can work with dynamically

Morten Trolle

Ceo

It really took off with MakeMyStrategy - I highly recommend adopting the system

Kjeld Bagger

Owner and Director

Trust and security

High data security
Hosting: EXOSCALE (Switzerland). Highest security standards e.g. ISO 27001. See all certifications.

100% cloud-based
No integration or installation.

Simple and intuitive
MakeMyStrategy™ is developed by customers, strategy experts and business professionals who know your everyday life.

Integrated and tailored strategy assistant (AI)
AI assistants is designed to enhance your existing strategic data and
your data is not used to train the AI. See the Certificate.

Get off to a good start

In addition to the various guides, videos, etc. that you have access to, sometimes you may need a little extra help getting started.

Real value creation

Strategy only creates value when it can be managed in everyday life. With MakeMyStrategy™, direction, choices and progress become concrete and transparent in daily operations.

Do you recognize this?

Strategy work quickly becomes academic and diffuse

- Ownership and involvement are unevenly distributed

- Choices and opt-outs are delayed or postponed

- The pace outside overtakes your plans

- Documentation and communication take too much time

- Budget and strategy are not closely linked

- There is a lack of time and a fixed meeting rhythm


How we solve it

- Strategy OS (Core): Leadership, Action Plan, Strategy House, Must-Win Battles, Opt-Out and Decision Log in one platform

- Rhythm: Weekly progress, monthly learning loops, quarterly opt-outs

- Access & Governance: Secure, structured sharing with clear roles - internal and external

- Traceability: Automatic documentation, follow-up and clear "what does it mean to me?"

- Budget linkage: Goals, milestones and resources are tied directly to priorities.

MakeMyStrategy™ translates strategy into management practice - and frees up time for what creates value.

Source for graphics:
Center for Owner-Managed Businesses:
https://www.cbs.dk/forskning/institutter-centre/institut-regnskab/center-ejerledede-virksomheder/nyheder/takeaway-strategirapport-strategiarbejde-skaber-vindervirksomheder‍

2X
Higher profits
3X
Higher growth
Sanne Markwall , CEO & Founder of MakeMyStrategy™

"There was a lack of a tool that could quickly summarize and identify practical instructions"

Strategy processes are feared by many because they are often "long-winded", expensive, complicated and don't actually lead to anything because the end product is a vague document without concrete instructions on what the company needs to do to achieve its goals.

Based on our experience, we know first-hand how difficult and cumbersome strategy processes can be. But it doesn't have to be that way.