Dansk
We license the strategy software MakeMyStrategy™ because it helps us generate even more revenue.
By digitizing our strategic knowledge and process, MakeMyStrategy™ has made it easy to create, formulate and execute our strategy. This has not only eased a previously time-consuming and expensive process, but also increased productivity and our competitiveness.
We have a better overview and quality in our strategic work and documentation and can now easily take new conditions into account, such as sustainability requirements. Changing environments and new realities are something we have seen often in recent years, and this is where MakeMyStrategy™ is especially powerful when we need to update our plans.
The increased focus on sustainable products and documentation has already resulted in a major new customer and a 5% increase in revenue, with further growth of up to 15% expected within a few years.
Employee involvement has also become easier, which has increased employee satisfaction. In addition, we have also improved our strategic skills through the built-in e-learning.
We highly recommend MakeMyStrategy™ for its efficiency, ease of use and fast support.
The story of Bollerup Jensen begins in the far west, more precisely Tarm in West Jutland, where the company was founded by the Bollerup Jensen family in 1935. The company produced soap and cleaning materials the old-fashioned way, without the use of modern chemicals. The old recipes that formed the basis of production are still the foundation of the company today, although they have been optimized over the years.
In 1973, Bollerup Jensen moved to a disused dairy in the small town of Ådum outside Tarm, where the company is still located today. Later in 1981, the company expanded its repertoire to include the production of water glass, and today Bollerup Jensen is Denmark's only independent producer of water glass.
Bollerup Jensen was acquired in 2009 by the private equity fund, Jysk Industri Holding, in connection with a generational change in the company. With the new owner at the helm, the company has evolved from being just a production and sales company to focus more on innovation projects that can help ensure a greener future.
Bollerup Jensen strives to develop environmentally friendly soap and cleaning products that can replace the existing environmentally harmful products on the market. The basic idea in everything they do is to offer you a simple and easy alternative that cleans without destroying nature.
