The Strategy Enablement System

Your end-to-end management tool for living strategy. Strategy is not a seminar. It is a discipline—it is management in rhythm.

MakeMyStrategy™ makes it easy to turn insights into priorities, opt-outs and measurable progress - week by week, quarter by quarter.
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Weekly progress, monthly learning loops, quarterly opt-outs
Fewer initiatives - higher momentum
Clear "what does it mean to me?" for everyone

Strategic infrastructure

In a complex world , companies need more than just tools and models: they need a system that makes strategy work concrete, dynamic, and executable.

MakeMyStrategy™ is a Strategy Enablement System™.

This means that the platform not only helps you develop your strategy, but also:

- translates it into action

- supports managers in the process

- offers in-depth analyses

- contributes to facilitated workshops

- strengthens competencies within the organization
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- provides access to trends and future insights
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- and connects it all with AI support

Where other tools solve one part of the strategy work, MakeMyStrategy brings the MakeMyStrategy process together in one place – from analysis to execution.

‍The result is strategy that gets done – not stored.
AI as co-pilot - not autopilot
- Manager-friendly and tailored AI support that strengthens decisions and execution.

- 360° overview + real-time signals in one system

- Decisions become faster – and better

- Shared overview for management and stakeholders – secure, structured, and access-controlled.

Best practices, the essence of internationally recognized strategy models, and over 50 years of practical experience.
- MakeMyStrategy™.facilitates process, summarization and documentation

- Impact assessment for changes - without extra work

- You focus on the content, MakeMyStrategy™ ensures progress
Plan, action and traceability - automatically
- A comprehensive and proactive strategy plan with clear trade-offs, goals, and KPIs.

- Auto-generated action and follow-up plan + detailed strategy plan and executive summary

- Full traceability, appendices, and checklists for execution

- Clear graphics for internal/external communication
Living strategy in rhythm
- Plug-and-play access to updated strategy plans, action plans, and KPIs from all devices

- Adjust one element and see the consequences in priorities, action plans, and MWB

- Updated plan and action track—completely automatic

- Weekly/monthly/quarterly cadence keeps you on track

Customer certificates

From scattered slides to unified strategy provides security and certainty

Lars Christian Eriksen

Head of Europe, Middle East and Africa

Saved over 600 internal hours. All in all, over 500,000 DKK straight to the bottom line.

Karen Mørkholt

Ceo

A plan that we can work with dynamically

Morten Trolle

Ceo

It really took off with MakeMyStrategy - I highly recommend adopting the system

Kjeld Bagger

Owner and Director

See more cases
 

Trust and security

High data security
Hosting: EXOSCALE (Switzerland). Highest security standards e.g. ISO 27001. See all certifications.

100% cloud-based
No integration or installation.

Simple and intuitive
MakeMyStrategy™ is developed by customers, strategy experts and business professionals who know your everyday life.

Integrated and tailored strategy assistant (AI)
AI assistants is designed to enhance your existing strategic data and
your data is not used to train the AI. See the Certificate.

Get off to a good start

In addition to the various guides, videos, etc. that you have access to, sometimes you may need a little extra help getting started.

Open course "Getting started"
One-to-one "Getting started"
Facilitation

Real value creation

Strategy only creates value when it can be managed in everyday life. With MakeMyStrategy™, direction, choices and progress become concrete and transparent in daily operations.

Do you recognize this?

 Strategy work quickly becomes academic and diffuse

- Ownership and involvement are unevenly distributed

- Choices and opt-outs are delayed or postponed

- The pace outside overtakes your plans

- Documentation and communication take too much time

- Budget and strategy are not closely linked

- There is a lack of time and a fixed meeting rhythm


How we solve it

- Strategy OS (Core): Leadership, Action Plan, Strategy House, Must-Win Battles, Opt-Out and Decision Log in one platform

- Rhythm: Weekly progress, monthly learning loops, quarterly opt-outs

- Access & Governance: Secure, structured sharing with clear roles - internal and external

- Traceability: Automatic documentation, follow-up and clear "what does it mean to me?"

- Budget linkage: Goals, milestones and resources are tied directly to priorities.

MakeMyStrategy™ translates strategy into management practice - and frees up time for what creates value.

Source for graphics:
Center for Owner-Managed Businesses:https://www.cbs.dk/forskning/institutter-centre/institut-regnskab/center-ejerledede-virksomheder/nyheder/takeaway-strategirapport-strategiarbejde-skaber-vindervirksomheder‍

2X
Higher profits
3X
Higher growth
Sanne Markwall , CEO & Founder of MakeMyStrategy™

"There was a lack of a tool that could quickly summarize and identify practical instructions"

Strategy processes are feared by many because they are often "long-winded", expensive, complicated and don't actually lead to anything because the end product is a vague document without concrete instructions on what the company needs to do to achieve its goals.

Based on our experience, we know first-hand how difficult and cumbersome strategy processes can be. But it doesn't have to be that way.