Disse betingelser(”Betingelserne”) er gældende for enhver brug af MakeMyStrategy™ og erstatter alle tidligere vilkår for anvendelse af MakeMyStrategy™. 

Betingelserne gælder medmindre andet er skriftligt accepteret af Strategy To All ApS.

MakeMyStrategy™ er en strategi Service-as-a-software - et strategiværktøj, der gør det let og enkelt for alle virksomheder, store som små, at arbejde med strategi og stilles til rådighed af Strategy To All ApS, CVR-nr. 40453164, Strandvejen 58, 1., DK-2900 Hellerup. MakeMyStrategy™ er nærmere beskrevet her: http://makemystrategy.com.

MakeMyStrategy™ is offered "as is" and with the standard functionality described by Strategy To All ApS. The customer is responsible for the fact that MakeMyStrategy™ can be used by the Customer and for the use of the results from MakeMyStrategy™.

Kunden er bekendt med, at MakeMyStrategy™, som alle andre software-baserede værktøjer, kan indeholde fejl og uhensigtsmæssigheder. Sådanne fejl og uhensigtsmæssigheder udgør ikke juridiske mangler ved værktøjet, men rettes om muligt i forbindelse med Strategy To All ApS løbende vedligeholdelse af værktøjet. Kunden kan ikke stille krav om nogen bestemt fejlretning eller gøre misligholdelsesbeføjelser gældende overfor Strategy To All ApS i anledning af fejl eller mangler.

Som led i sin brug af MakeMyStrategy™ har Kunden mulighed for at tilvælge brug af AI (kunstig intelligens) til udarbejdelse af sin strategy. Kunden accepterer i den forbindelse, at MakeMyStrategy™ tilbyder AI uden ansvar og risikoen for anvendelse af resultaterne af brugen af AI’en alene ligger hos Kunden, der skal anvende sædvanlig agtpågivenhed førend AI og resultaterne anvendes. Kundens data bruges ikke til oplæring af AI’en og ethvert resultat af Kundens brug tilhører udelukkende kunden.

Limitations of use
By using the AI, the Customer accepts any special terms for use of the AI. In addition, the following applies:
The Customer may only use the AI in connection with the preparation of its strategy in MakeMyStrategy™ and not for any other purpose. In particular, the Customer may not use the AI to uncover its underlying components in models, algorithms and systems, e.g. by extracting the models' weightings, or use web scraping, web harvesting or other data extraction techniques to extract data from the AI. The Customer may generally use the AI without other restrictions than the above, but Strategy to all reserves the right to limit the Customer's access to the AI in case of excessive use, alternatively to introduce separate usage-based payment for the future.

By paying the agreed current salary to Strategy To All ApS, the customer receives a time-limited, non-exclusive, non-transferable right to access and use MakeMyStrategy™ and to allow the Customer's designated employees (then collectively "End Users") to access and use the same.

MakeMyStrategy™ may only be used for the purpose provided by Strategy To All ApS and within the agreed framework.

MakeMyStrategy™ må alene anvendes til at udarbejde strategier indenfor Kundens egen virksomhed  (ét CVR-nummer) og må ikke bruges til at udarbejde strategier for tredjemand udenfor Kundens virksomhed.

Payment and payment terms can be found on the MakeMyStrategy™ website: http://makemystrategy.com

The services are provided exclusively digitally to traders and therefore no 14 days right of withdrawal applies.

The customer and end users are obliged to keep secret any usernames and passwords that they use in the solution. The customer is liable for any misuse of the usernames and passwords in question, whether the abuse is carried out by the Customer, End Users or third parties who have come into possession of the Customer's or end user's usernames and passwords, without this being done as a result of circumstances that can only be attributed to Strategy to All ApS.

MakeMyStrategy™ is accessed by the Customer and End Users via the Internet.

Strategy to All ApS strives for MakeMyStrategy™ to be available to the Customer 24 hours a day, all year round, but makes no guarantee of this. Strategy to All ApS therefore recommends that the Customer plan his use of MakeMyStrategy™ so that the Customer avoids any crash from adversely affecting the Customer's company.

Any personal data is processed in accordance with Strategy to All ApS privacy and cookie policy, which is available here

MakeMyStrategy™ is backed up daily. The backup is stored for 30 days, after which it is deleted.

The customer is obliged to make and keep a copy of the information that the Customer has entered into MakeMyStrategy™.

The customer is informed that the Customer himself should continuously keep his systems protected, including against hacking, viruses, etc.

Changes in MakeMyStrategy™ are made continuously as part of further development, including based on user requests, and may, as appropriate, result in reduced or changed functionality.

In the event of non-payment or in the event of illegal or abnormal use of MakeMyStrategy™, incidents or circumstances giving rise to the belief that personal data and/or confidential information is being misused, Strategy to All ApS has the right to suspend the Customer's access to MakeMyStrategy on its own and without the Customer's prior consent to suspend the Customer's access to MakeMyStrategy™. Strategy to All ApS must send the Customer a message about the closure of access and allow the Customer to comment. If immediate closure is required for serious reasons or for personal protection reasons, the Customer shall be informed as soon as possible after closure has been carried out.

Suspension may be lifted against payment of a fee of DKK 1,000 excl. when Strategy to All ApS assesses that the basis for suspension has lapsed.

Strategy to All ApS has all rights, including intellectual property rights and any know-how to MakeMyStrategy™ and results, etc., resulting from strategy to all aps delivery of its services.

However, data provided by the Customer and the results of its processing belong exclusively to the Customer. Strategy to All ApS shall keep the Customers data confidential and may not make them available to any third party or use them for any other purpose than providing MakeMyStrategy™ to the Customer.

Kunden kan vælge imellem at indgå en forudbetalt aftale for henholdsvis 12, 24 eller 36 måneder eller en aftale med månedsvis forudbetaling.

Forudbetalte årsaftaler. Den valgte periode kaldes den ”initielle Periode”. Ved udløbet af den Initielle Periode forlænges Aftalen automatisk for en ny periode (en ”Forlængelsesperiode”) af samme længde som den af Kunden oprindeligt valgte. Forlængelsen sker til de på forlængelsestidspunktet gældende priser. Ved udløbet af en Forlængelsesperiode forlænges Aftalen igen automatisk og så fremdeles. Der sker dog ingen forlængelser, hvis Aftalen  er opsagt, Aftalen kan af Kunden eller Strategy to All ApS bringes til ophør med 30 dages skriftligt varsel til udløbet af den Initielle Periode eller en Forlængelsesperiode, men er i øvrigt uopsigelig. Forudbetalte beløb tilbagebetales ikke. 

Aftaler med månedlig betaling. Aftaler med månedlig betaling løber uopsigeligt i 12 måneder og kan tidligst opsiges med 30 dages skriftligt varsel til ophør ved udløbet af den 12. måned. Derefter kan Aftalen af Kunden eller Strategy to All ApS opsiges med 30 dages skriftligt varsel. Forudbetalte beløb tilbagebetales ikke.

Kunden er eneansvarlig for enhver brug af MakeMyStrategy™ og den tilhørende AI, herunder for adgang til MakeMyStrategy™ og håndteringen af data. Strategy to All ApS er ikke ansvarlig for funktionalitet stillet til rådighed af uafhængige tredjepartsleverandører, herunder standardsoftware- og driftsleverandører eller AI, men hæfter alene for underleverandører, som Strategy to All ApS selv har direkte kontrol over.

Strategiplanen er dannet ud fra Kundens input og uden at Strategy to All ApS har konkret viden om Kundens forhold eller input. Strategy to All ApS påtager sig hverken ansvar for onboarding, output genereret af AI,  indholdet i strategiplanen eller Kundens konkrete brug af samme.

Each party is also liable under the general rules of Danish law, subject to the following restrictions:

Strategy to All ApS's obligation to pay compensation is in any case limited to an amount corresponding to six months' payment.

Parterne er ikke i noget tilfælde ansvarlige for driftstab, datatab, manglende besparelser, følgeskader eller indirekte tab. Tab af data samt omkostninger til retablering og geninstallering mv. heraf, betragtes under alle omstændigheder som indirekte tab eller følgeskader. Foranstående begrænsninger gælder ikke for Strategy to All ApS krav på betaling og kun såfremt tabet ikke kan henføres til grov uagtsomhed eller forsætlige forhold hos den skadevoldende Part.

Strategy to All ApS er ikke ansvarlig overfor Kunden, når der indtræder omstændigheder, som hindrer eller udsætter Strategy to All ApS opfyldelse af sine forpligtelser. Sådanne omstændigheder kan bl.a. være: krig, mobilisering, oprør og uroligheder, epidemier, pandemier eller følger heraf, terroraktioner, naturkatastrofer, strejker og lockouts, edb-vira, hacking, DoS- eller DDoS-angreb, spamming eller anden unormal belastning af Strategy to All ApS systemer eller net, påbud og henstillinger fra offentlige myndigheder og rettighedshavere, eller andre omstændigheder, som Strategy to All ApS ikke har direkte kontrol over. Såfremt en eller flere af de forannævnte omstændigheder indtræder, er Strategy to All ApS efter eget valg berettiget til at udskyde leveringen af sine ydelser eller til ansvarsfrit at opsige aftalen helt eller delvist med virkning fra hindringernes indtræden.

The customer may not transfer his rights or obligations under the Agreement to third parties without prior written agreement from Strategy to All ApS. Strategy to All ApS is entitled to transfer all or part of its rights and obligations to third parties without the Customer's permission or consent.

Strategy to All ApS may change these terms in whole or in part with a notice of three months, including changing the price of MakeMyStrategy™.

Unless otherwise agreed in writing, Strategy to All ApS is entitled in its marketing, including on its website, to state that the Customer uses MakeMyStrategy™, including with a short case story and use of the Customer's logo. The marketing must be loyal to the Customer.

The customer agrees that MakeMyStrategy™ will send the customer newsletters using the MailerLite app. MailerLite is GDPR compliant and has the following privacy policy. The customer can always easily unsubscribe from the newsletters using a link in the newsletter.

Any dispute between the parties that cannot be resolved amicably must initially be resolved by mediation in accordance with the mediation procedure of Danish IT lawyers. The parties are obliged to attempt mediation unless a Party risks legal forfeiture. Disputes that cannot be resolved by mediation are dealt with under Danish law with the District Court in Copenhagen as the right venue. The conflict-of-law rule does not include the rules of private international law or other rules of Danish law that lead to the application of anything other than Danish law.