Dansk
When the bus leaves, we need to be ready to go - we need to know the schedule.
This module is designed to provide deeper insight into the latest and most significant trends and market tendencies that are of particular importance to you and your customers, so you can stay ahead of the curve and ensure that your strategic priorities and choices are closely aligned with current and future market developments.
You gain efficiency in your sensemaking and huge time savings in your research and understanding of our future.
The Trends and Market Trends module is part of the Pro AI+ version.
Whatcan you actually use this module for?
✅ Discover your future - Uncover emerging trends, seize opportunities and navigate uncertainties like never before.
✅ Harness the power of scenario analysis to stress test your strategies and make informed decisions in a rapidly changing world.
✅ Unleash the power of foresight. Gain invaluable insights into tomorrow's world and shape your organization's future success.
✅ Explore strategic foresight where you can anticipate change, drive innovation and chart a course for sustainable growth.
✅ Explore endless possibilities - from trend prediction to risk minimization - empower your decision-making today.
✅ Leverage our foresight expertise to stay ahead of the curve and lead with confidence.
✅ Shape your future with the tools we offer and uncover the insights you need to turn opportunities into reality.
✅ Explore alternative futures with scenario analysis - Anticipate challenges, identify opportunities, and set a course for success.
✅ Identify the opportunities ahead - Harness the power of foresight to drive innovation, growth and lasting impact.
✅ Unlock tomorrow's potential - From trend analysis to scenario planning, we are your trusted partner for navigating change.
✅ Find clarity, seize opportunities and build a brighter future for your organization.
The benefits
✅ Deep, current, high-quality datasets
✅ Structured, focused and guided results
The yield
✅ Strategic foresight: Insight into future trends, risks and opportunities to make informed strategic decisions.
✅ Anticipate change: Identify emerging trends and disruptions early to stay ahead of the curve and adapt proactively.
✅ Innovation opportunities: Discover new market opportunities and potential areas for innovation and growth.
✅ Risk mitigation: Identifying potential risks and challenges upfront so that risk mitigation strategies can be developed and implemented.
✅ Improved decision-making: Data-driven decisions based on comprehensive analysis of future scenarios and trends.
✅ Competitive advantage: Stay ahead of the competition by understanding future market dynamics and customer needs.
✅ Resource optimization: Allocate resources more efficiently by prioritizing initiatives based on future forecasts and trends.
✅ Stakeholder engagement: Engage stakeholders with compelling insights and narratives about the future to build consensus and buy-in.
✅ Long-term planning: Developing robust long-term strategies and plans that are resilient to future uncertainties and disruptions.
✅ Thought leadership: Establish thought leadership in your industry by leveraging cutting-edge foresight methods and insights.
Outcome
In just 5-8 minutes you get
✅ New trends
✅ Quick take
✅ Use cases
✅ Market trend analysis
New trends:
You get 10-12 trends and input on how to plan based on the given results, as well as input for specific activities.
For each trend on the list, you also receive an indicator for:
And for each trend on the list, you can click and investigate further using a wide range of additional future tools.
Quick take:
You get a summary that is activated for a trend or similar based on the keyword and contains:
Use cases:
You get a series of use cases that are well supported by the current trend - specific, practical use cases for the trend or trends.
In addition, you get a number of additional strategic questions that can be very useful for your strategy update and continuous innovation.
You'll also find links to further reading and in-depth information on the underlying topics.
Market trend analysis:
You get a market trend report for the product/service/concept/topic and country/region/geographic area you are looking for.
The Market Trends report includes:
Use this module all year round
More than ever before, strategic thinking is a year-round activity. If this wasn't the case, there would be no reason for everyone to talk about being adaptable and agile. The reason for this is precisely because conditions are constantly changing, such as
EXTERNAL events:
- Megatrends
- New technology
- Introduction of new / alternative products in the market
- Shifts in the market e.g. competitor acquisitions and other M&A events
- New regulations/policies from DK, EU, US or China
- And so on.
INTERNAL events:
- Any meeting with innovation/product development, R&D and marketing themes on the agenda
- Any management team meeting where the company looks ahead
- Marketing and market research
- Ongoing competitor analysis and market understanding
- Discussing strategic partners etc.
- And so on.
Thismodule versus chat GBT
Microsoft CoPilot helps you to be operationally efficient - provided you work with the right things and it gives answers based on what you promote it with.
This module can ensure that what you choose to work with - your strategic choices - are the right ones... and we all know that it's no use being effective if you're working with the wrong thing.
What we offer is help with the content of strategy, product development, innovation, market positioning and thus ensuring that the entire company focuses on working with the right things - in other words, streamlining the entire company.
This service is based on a unique collaboration with the renowned foresight company Shaping Tomorrow Ltd, which has its global headquarters in West Sussex, just south of London. Since 2002, Shaping Tomorrow has delivered foresight solutions to businesses and government departments in 35 countries worldwide. This is AI-enabled support based on recognized horizon scanning and foresight methodologies.
