The principles from the book "Strategy is concrete", more than 20 years of experience and various recognized strategic theories are the foundation for the structure of MakeMyStrategy™. In other words, this means that the method and structure you experience when using MakeMyStrategy™ leads to concrete output.

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Output (realtime) in the PRO version consists of:

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1. Executive summary that you can apply in your day-to-day management, including

• Vision
• Mission
• values
• SDGs
• description of Must-Win Battles
• activity plans divided into Must-Win Battles as well as with associated year and quarter of initiation
• activity overview

2. Detailed strategic plan documenting entire works ensures traceability, transparency and the foundation for decisions and project management, including:

• Overview of external and internal strategy factors
• Gross SWOT Overview
• Prioritisation and opt-out
• Net SWOT Overview
• Changing needs expressed as green and red traffic lights
• Vision
• Mission
• values
• SDGs
• Must-Win Battles
• activity plans divided into Must-Win Battles as well as with associated year and quarter of initiation
• activity overview
• miscellaneous incorporated annexes/materials

3. Action Plan

4. Automatically generated graphics for presentations

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The BASIS version is, as the name suggests, a smaller version and the output (realtime) consists of

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1. Executive summary that you can apply in your day-to-day management, including

• changing needs expressed as green and red traffic lights
• Vision
• Mission
• values
• SDGs
• description of Must-Win Battles
• activity plans divided into Must-Win Battles as well as with associated year and quarter of initiation
• activity overview

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