EBITDA is an acronym for "Earnings Before Interest, Taxes, Depreciation, and Amortization". It's a financial metric similar to EBIT, but EBITDA goes a step further by removing depreciation and amortization from company earnings.
In other words, it's simply your business performance/operational profitability - without the noise. We can also say: Remove finance, tax and accounting techniques - and see the real performance of your business. Think: profit before the complicated.
It's important to calculate EBITDA correctly and measure health daily:
- EBITDA margin = EBITDA/revenue
- Interest coverage = EBITDA/interest
- Debt service = EBITDA/(principal + interest)
- Fixed cost recovery = EBITDA/fixed liabilities
What is EBITDA used for?
EBITDA is primarily used when a company wants to compare itself with other similar companies. It is an expression that shows the profitability of a company and it works because:
Fair comparison between companiesEliminate financial disparitiesDemonstrates operational efficiencyHelps with valuationSimplifies performance measurement
EBITDA is also used in other contexts such as:
Valuation of businessesLoan agreementsBonus calculationsInvestment decisions
The typical mistakes
Based on our experience, we see 3 mistakes that are typically made
1. using the wrong formula
- Choose a method based on data, not what's easiest.
- Bottom-up works best if your accounts are clean.
- Top-down is best suited for quick analysis.
2. Lack of crucial adjustments
- One-off or unusual events must be excluded.
- Non-recurring expenses must be identified.
- Rent vs. buy decisions need to be normalized.
3. Ignoring the industry context
- Know your industry
- Your margin is neither "good" nor "bad" until you compare it to your industry.
- Follow trends over time
Your EBITDA success model
1. Always check cash flow
- EBITDA is not money - and money is still king.
2. Know your adjustments
- Clean data leads to better decisions.
3. Follow working capital
- Because EBITDA doesn't show the whole picture.
Remember: The goal is not to have the highest EBITDA.
It's to understand what your EBITDA is telling you.