Dansk
Creating a strategy is a huge task and if you have to start from scratch, it's a big and perhaps even overwhelming process. That's why we all see a light in using MakeMyStrategy™.
There are simple steps, but demanding input. The work is divided into edible chunks. You can go on and off. And you get help to get from one step to the next.
MakeMyStrategy™ helps us reach the goal we want to achieve by making strategy live down through the organization.
I've been at Aarbus for 17 years and have been a manager for part of that time and have never before been involved in a strategy process. We've had an overall goal, but we've never before put words on how to get there. Now that we've put together a new management team, we want to have a strategy that is known in the company across departments. All the way up from us in the Executive Board and down through management to all employees. So we can work actively with the strategy so that it becomes part of our DNA.
MakeMyStrategy™ and the questions that are asked help us to get our individual views and have good dialogs. And that means it takes time - precisely because we get these conversations about where you stand, where I stand and where we can agree to land together. We get a common frame of reference and a common understanding of things and the goal of what we do.
The strength of using the platform is that you get the dialogs - it's great that we get help with the process and are guided by questions. I really like that instead of us having to have the big picture ourselves. The unity is a great strength when we have to take the lead and show that we actually mean what we want to get out of this strategy.
MakeMyStrategy™ provides a great overview and flexibility. We're an operations-heavy organization, so there's always something coming in and something we have to deal with. So the fact that we can go on and off is a huge strength. And we don't lose the thread, even if you go off track sometimes - we're still on track."
Watch video with Mobility and Administration Manager, Sanne Gaarsdal 👇
Besides Mobility and Administration Manager, Sanne Gaarsdal, here you can hear
Deputy Director, Lars Simon Rieks
Make a statement.
AarBus is owned by the regional traffic company Midttrafik. They handle all city bus services in Aarhus Municipality under a contract with Midttrafik.
AarBus has 204 buses (153 operational buses and 51 reserve buses) and 655 employees, of which 578 are bus drivers. In 2021, the total annual revenue was approximately €480 million.
They produce approximately 545,000 hours annually, resulting in approximately 95,000 passenger trips on weekdays.
AarBus has been environmentally certified according to the ISO 14001 standard since 2012. One of the key elements of the certification is managing the company's environmental impact. Their major environmental impact comes from the buses, which is why they focus on the buses they buy and the daily operation of the buses (electricity/diesel consumption, tires, etc.). While still purchasing diesel buses, they always bought buses with the best Euro standard available on the market. Their last diesel bus was purchased in 2017. In August 2019, they put the first 4 electric buses into operation and their fleet now consists of 118 electric buses in total. By 2027 at the latest, all their operational buses will be electric, and by 2030, their reserve buses will also be electric.
Every employee at AarBus is responsible for delivering the best possible service. The management of each department is responsible for making it as easy as possible to deliver quality and service to passengers. In general, management is ultimately responsible for the overall quality concept.
