Checklist: The first 100 days - Playbook for the new CEO

Published:
7.10.2025
Reading time:
30
Sanne Markwall

The first 100 days as CEO set the tone for everything that follows.


This is where you create clarity, bring the organization together and translate words into action. But the transition is rarely linear - it requires you to listen, opt out, adjust and execute at a pace where people, direction and results must keep up.

This playbook gives you a concrete compass

DOWNLOAD: FIRST 100 DAYS - PLAYBOOK FOR NEW CEO


It's built in four waves that help you create rapid alignment, structure and measurable momentum - without losing focus on what matters most: people, momentum and meaningful results.

Here's what you get:

- An overview of the most important activities and deliverables in your first 100 days.

- Templates for communication, decision log, experiments and all-hands meetings.

- A clear rhythm of how you connect strategy, execution and learning.

The purpose is simple

To give you a practical tool that makes the transition from plan to action as efficient as possible - and helps you build a management system that lasts.

DOWNLOAD: FIRST 100 DAYS - PLAYBOOK FOR NEW CEO

Want to strengthen your startup further?


Book a free meeting with MakeMyStrategy™ and get a strategic sparring session where we help you use AI and methodological tools to build momentum in your first 100 days.

Book your session HERE